LendUp & FirstBoulevard.com

LendUp Announces Acquisition of FirstBoulevard.com

April 18, 2023 - LendUp, a pioneer in the online lending industry, today announced its acquisition of the FirstBoulevard.com domain which used to be part of First Boulevard, a financial services company offering banking options for Black America. This strategic move marks a significant milestone for the company as it seeks to expand its offerings and establish a stronger online presence in the financial services sector.

Since its founding, LendUp has been committed to providing affordable and transparent lending solutions to millions of underbanked and financially underserved individuals across the United States. With the acquisition of FirstBoulevard.com, LendUp aims to strengthen its position in the market and elevate the customer experience by offering a seamless, user-friendly platform for accessing its financial products and services.

This acquisition aligns with LendUp's ongoing mission to empower people to take control of their financial lives. By enhancing our digital footprint and providing easy access to our innovative lending products, LendUp hopes to make a lasting impact on the financial well-being of its customers.

The FirstBoulevard.com domain acquisition will serve as a catalyst for LendUp's continued growth and expansion, allowing the company to reach new audiences and offer additional financial services.

As a testament to its commitment to responsible lending practices, LendUp has established a solid reputation for offering a wide range of payday loan options with transparent terms and no hidden fees. The company's dedication to improving the financial lives of its customers has garnered industry recognition, with LendUp receiving numerous awards and accolades for its innovative approach to lending.

With the addition of FirstBoulevard.com to its portfolio, LendUp looks forward to extending its mission and impact on the financial services industry, while continuing to provide superior products and services to its growing customer base.

About First Boulevard

First Boulevard is a digital banking platform that primarily targets the African American community in the United States. It aims to address the unique financial challenges and needs of this community by offering innovative and accessible financial products and services.

The platform is focused on promoting financial literacy, wealth-building, and access to essential banking services for its users. By leveraging technology, First Boulevard aims to reduce the wealth gap and foster financial inclusion for the African American community, as well as for other underbanked and financially underserved populations.

About LendUp

LendUp is a leading online lending platform dedicated to providing affordable, transparent, and responsible financial services to millions of underbanked and financially underserved individuals in the United States. LendUp offers a wide range of loan options designed to help customers improve their financial health, build credit, and gain access to mainstream financial services. For more information, please visit www.lendup.com.